milwaukee 7 site to go online
Monday, November 27th, 2006via the Journal Sentinel:
"Back in the roaring '90s, digital luminaries declared that businesses either go online or out of business. This week, metro Milwaukee debuts on the Internet.
"The Milwaukee 7, a relatively new economic development organization that spans seven counties, is putting the finishing touches on ChooseMilwaukee.com, a $200,000 site that's meant to beam flashy graphics and reams of southeastern Wisconsin data to a global audience of potential investors and expansion-minded industries.
"Though it might be arriving late, it intends to arrive with a splash. The Web portal is set to go live by Wednesday, in time for the next quarterly meeting of the M-7's board, and will include a tool that Milwaukee has never seen before: interactive maps that zero in on available land, warehouses, offices or factories, cataloged according to specifications typed in by companies that might be looking to expand in the Midwest.
"From there, the maps zoom in and out. Aerial images from satellites pop up alongside conventional street-level photos of each prospective location. The site recombines the data with analysis of local income levels, business competition, worker skills and education demographics of the population within any chosen radius of any of the sites. It shows what percentage finished college and how many got through high school.
"It even tells out-of-towners how many inches of snow fall on Milwaukee in a typical winter [53], while touting the metro area’s commuting times, arts scene and quality-of-life assets.
…
"If a showy Web page is enough to hook the attention of a Chinese or French multinational, the M-7 aims to reel them in with its Resource Center—an auditorium in downtown Milwaukee with a wall-size, high-definition screen that barrages out-of-town delegations with videos, maps, data and images. After a virtual tour of possible sites, Resource Center visitors are meant to leave with an armload of customized reports on the places they can visit, and possibly find cars and drivers waiting outside to show them around.
"The Resource Center also opens for business Wednesday, in time for the M-7 board meeting. And while the Web site might be an effort to play catch-up, the Resource Center has the potential to put Milwaukee near the front of the curve."

